The streetwear phenomenon has taken the fashion industry by storm. With brands vying more and more for a piece of the street style spotlight, big names are gearing their collections towards the wants and needs of those who hit the streets day after day. In the meantime, old school streetwear names are gaining notoriety thanks to their authentic collections that put quality over trends.
Billionaire Boys Club
Unlucky for some, not for Pharrell, the thirteen-year-old brainchild of the artist has garnered a loyal band of followers since its birth in 2005. Partnering with Japanese fashion icon Nigo, the two creatives collaborated on the brand envisaging a new premium streetwear name that would grow to become one of fashion’s favourite labels and gain backing from the likes of Jay-Z.
Billionaire Boys Club SS18 has a strong sportswear influence with a distinct 90s aesthetic – think wardrobe basics with a twist. The BBC logo is, of course, ever-present, this time interwoven with the brand’s main influence, space. The original astronaut branding was sourced directly from NASA and continues to inspire the two founders today.