Renowned for being one of the worlds leading outdoor apparel brands, here’s everything you need to know about the premium Italian brand Napapijri. Well known for their shell jackets, read our Napapijri Buyers Guide, covering all of your most asked questions.
What is the Napapijri brand?
Napapijiri is an Italian brand that provides specialist outdoor apparel, founded by Giuliana Rosset in 1987. The name is the Finnish word for the Artic Pole Circle and its logo is the Norwegian flag. The flag honours the great Norweigan pioneers from the golden age of exploration.
The brand combines innovative design with close attention to detail for men, women and children. Their aim is to provide you with clothing that allows you to take on any adventure no matter how harsh the weather conditions. Discovering the furthest parts of the planet provides you with the clothing to go and discover.
Their first product was the Bering duffle bag (named after another explorer, the Dane Vitus Bering) which is simple and versatile and still one of their popular products today. Its utilitarian style is the perfect reflection of the harsh environments that they were designed to thrive.
Where was Napapijri founded?
Founded in Aosta Valley Napapijri is from the Italian Alps. A beautiful and breathtaking landscape Mount Blanc is one of the tallest mountains in Europe. Equally , it is also bleak, dangerous and covered in snow. It became the perfect inspiration for the brand. One of the brand’s core values is still to be respectful to the environment, the planet and people.
How to pronounce Napapijri?
There comes many interpretations, so we thought we best cover in our Napapijri Buyers Guide how to pronounce it. Napapijri is pronounced “na-pa-peeh-ree” – the “J” is silent.
Who makes Napapijri?
VF Corporation owns Napapijri as well as other well-known brands such as The North Face, Vans and Timberland.