Sports & Outdoor

A Buyer’s Guide to The North Face

Associated with expertly designed technical outerwear and equipment, The North Face is synonymous with exploration and has been ever since its creation in 1966. A staple for the wardrobe all year round and a saviour in the colder months, you’ll find it difficult not bump into someone wearing one of their jackets come winter. As the brand has moved into more contemporary outerwear, The North Face backpacks, hoodies, sweatshirts and t-shirts have all gained popularity among a wider group of consumers. If you’ve ever wanted to know a bit more about the brands history, fits, technical materials or even what the logo means, then stay put as we take you through all that is The North Face in our Buyer’s Guide.

The North Face

@thenorthface

#1 Why is it called The North Face?

When you picture how the brand came to be, we’re sure remote mountain ranges and snowstorms come to mind. However the brand was founded during quite the contrary, when two friends were hiking only 150 ft above San Francisco’s North beach in California. From this small expedition on North Beach came The North Face. When it comes to brands logo, it’s instantly recognisable for both its typography and three half circles, but what do they mean? The logo was inspired by the half dome peak in Yosemite National Park. The peak is the southernmost summit of Indian Ridge and is named after it’s dome like shape.

#2 Who is The North Face Founder?

Doug Tompkins co-founded the label following his passion for making the outdoors accessible to everyone no matter their situation. A real driving force behind the ethos of the brand, Doug wanted to communicate with customers that all The North Face garments were designed with ‘necessity not luxury’ behind them, hoping to bring an end to the age of gimmicks and gadgetry. In 1968 Doug stepped away from the brand to join his wife in co-finding Esprit.

#3 Where is The North Face Factory?

The brands headquarters are still located where it all began in in California. In the year 2000 The North Face was acquired by VF Corporation who also look after Vans, Eastpak and Dickies to name a few. When it comes to the manufacturing of The North Face garments, VF Corporation own manufacturing facilities in a variety of countries including China, India, Bangladesh and Vietnam and are made alongside the other brands that the company own.

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#4 Are The North Face jackets true to size?

As The North Face is of American origin some may feel that the sizes run slightly larger than European sizes. However the majority of people do go for their regular size, if you are looking to layer underneath or are looking for a more baggy fit then we would suggest going up one size. Check out the full size charts here for specific measurements.

#5 The North Face jacket size chart

Men’s jackets

CHEST WAIST HIPS SLEEVE LENGTH
XS 84-86 66-71 81-86
S 91-96 74-79 89-94
M 99-104 81-86 97-102
L 107-112 89-89 104-109
XL 114-122 96-104 112-117
XXL 124-135 107-114 119-124
3XL 137-147 117-124 127-132

Women’s jackets

BUST WAIST HIPS SLEEVE LENGTH
XS 78-81 61-64 81-86
S 84-89 66-71 89-91
M 91-94 74-76 94-99
L 99-102 81-84 102-109
XL 107-112 89-94 109-119
XXL 117-119 99-102 119-127

#6 Are North Face Jackets waterproof?

Always check each product’s specification as it should detail how waterproof the garment is, as some may be better in wet weather than others. Some products are made with GORE-TEX and DryVent technology making them more waterproof and breathable. If you’re likely to be out and about in wet weather then these pieces will keep you dry!

#7 What is DryVent?

DryVent® is a waterproof, breathable technology that uses a polyurethane coating which has a multi-layer formula to ensure garments are waterproof and durable.

#8 How to wash The North Face jackets?

The North Face jackets are designed to be extremely durable and to keep them looking good as new you need to make ensure you follow the care instructions on the inside tag of your garment. Each piece will have separate instructions but most of them can be washed in the washing machine with similar colours or taken to the dry cleaners and the quality won’t be harmed.

Down Jackets

When it comes to your down products, it’s essential that these are cleaned periodically to ensure you maintain the fluffiness of the feathers. Wash with a mild detergent in warm water and on a gentle cycle. It’s recommended to repeat the rinse to ensure all the water and soap has been removed. Pop a tennis ball in the washing machine whilst washing to avoid the down doesn’t become clumped together and make sure you dry it flat.

#9 Is The North Face sustainable?

The North Face takes sustainability very seriously. From the materials used in their garments to the initiatives in place to help preserve the great outdoors.

Manufacturing

  • When it comes to the chemicals used in the manufacturing process, the brand are working to replace durable water repellent chemicals with environmentally preferable options. From 2010-2015 The North Face used 212 tanker trucks of chemicals less than before.
  • In regards to the amount of water and energy used in the making of products, in the five year period of 2010-2015 the brand used 470 Olympic swimming pools less water than before and took the energy of 6,403 cars off the road for a year.

Recycled Materials

  • Plastic use is a major problem for the 21st century, and the fashion industry is a big player contributing to it. To combat the problem, The North Face has increased its use of recycled plastic in their polyester fabric using used water and soda bottles.
  • The North Face have also launched their initiative “Clothes the Loop” encouraging customers to drop off their unwanted items at any The North Face store or outlet. From there the items are taken to a recycling centre where they are either recycled into raw materials or repurposed for reuse.
  • Backyard Project Collection – in 2015 The North Face sought to significantly increase the amount of collections that are made through the American textile industry, rather than in factories abroad.

Operations

  • The North Face take their responsibility of reducing their environmental impact very seriously. From water reducing strategies to using renewable energy through solar panels and green building innovations.

Social Responsibility

  • The North Face strives to ensure the global suppliers that manufacture garments meet and share the social, environmental and ethical standards withheld by themselves. Through annual audits the brand can verify that all aspects of the manufacturing process are in line with their values.

Climate Change

  • Since 2007, the company have purchased offsets for greenhouse gas emissions, including emissions from employee facilities, commuting and all business travel by partnering with Go Zero. Go Zero offsets emissions by leveraging the carbon absorbing abilities of trees by planting and protecting forests in national wildlife refuges in the United States.

Conservation

The North Face focus on giving back to to the communities that support the brands vision. The brand selects programs that enable people to participate in outdoor activities and ones that protect the natural world. They also encourage athletes to focus on the people and areas where their expeditions are based. The brand has also set up funding bodies called The Explore Fund and Explore Your Parks which extend outdoor participation missions.

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Words by Emma Bowkett

Info from The North Face



Emma Bowkett

Emma Bowkett

Writer and expert


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