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HUGO Blue

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Refresh your smart-casual essentials with our collection of HUGO Blue, featuring an array of men's jackets, hoodies, t-shirts and more.

The latest offshoot to join European fashion house HUGO Boss, HUGO Blue was launched in 2022 to slot seamlessly into smart casual lifestyles. The label offers an easy and unconventional take on the classics with a spotlight on denim cuts and laid-back silhouettes.

Explore our curated HUGO Blue collection, featuring everything from breezy, logo-printed T-shirts such as the Nalono to retro-style denim like the Nate jeans. Discover an array of low-maintenance pieces to slot into your day-to-day wardrobe. Whether you’re in search of something for the weekend or refreshing your laid-back office looks, there's a variety of menswear pieces to choose from.

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