Your favourite ready-to-wear brand has had a little bit of a rejig. Notorious for their high-quality eyewear, footwear, fragrance, men’s and womenswear lines, the brand caters for all occasions. Ranging from relaxed athleisurewear to the sartorial elegance of their tailored collections. Since the birth of the brand in 1924 the HUGO BOSS portfolio has continued to expand, with a plethora of sub-brands that now sit under the two separate labels BOSS and HUGO.
It’s not at all surprising that we can become a little confused. We’re here to guide you through all things BOSS.
TIMELINE
Originally all sitting simply under the HUGO BOSS umbrella, in 1993 the collection divided its range into lines HUGO, BALDESSARINI and BOSS as part of their tri-brand strategy.
Six years after the creation of the two sub labels HUGO and BOSS, in 1999 BOSS Orange a sports and leisurewear range was launched. The collection flanks both the classic styling of the BOSS label and the more progressive HUGO line. Another from the family of BOSS sub brands, BOSS Golf Wear, is designed in 1997 following the brands success in golf sponsorship, this collection is later to be renamed as BOSS Green. Fast forward a decade to 2017 and the company strips back the number of labels to the original BOSS and HUGO, with BOSS Orange and BOSS Green being integrated into the BOSS core brand as of the SS18 collection.
