Your favourite ready-to-wear brand has had a little bit of a rejig. Notorious for their high-quality eyewear, footwear, fragrance, men’s and womenswear lines, the brand caters for all occasions. Ranging from relaxed athleisurewear to the sartorial elegance of their tailored collections.
Since the birth of the brand in 1924 the HUGO BOSS portfolio has continued to expand, with a host of sub-brands that now sit under the two separate labels BOSS and HUGO. It can become a little confusing so, here’s your complete guide through all things HUGO BOSS.
Originally all sitting simply under the HUGO BOSS umbrella, in 1993 the collection divided its range into lines HUGO, BALDESSARINI and BOSS as part of their tri-brand strategy.
Six years after the creation of the two sub-labels HUGO and BOSS, in 1999 BOSS Orange range was launched. The collection flanks both the classic styling of the BOSS label and the more progressive HUGO line. Another from the family of BOSS sub-brands, BOSS Golf Wear, is designed in 1997 following the brand’s success in golf sponsorship, this collection is later to be renamed BOSS Green. Fast forward a decade to 2017 and the company strips back the number of labels to the original BOSS and HUGO, with BOSS Orange and BOSS Green being integrated into the BOSS core brand as of the SS18 collection.
Both brands share the same level of quality, design innovation and sustainability but the biggest difference is the style.
The easiest way to understand the difference is to think that your sophisticated, smart, tailored, business pieces will most liked fall under BOSS. For both men and women, they have sharp tailoring and bold wardrobe pieces that make up a very classic wardrobe.
The BOSS collection includes BOSS Green which is your dynamic athleisure and performance sportswear which included technically advanced designs. BOSS Orange, which is your casual essentials and denim pieces such as jackets and coats. Then, BOSS Black which is your very tailored, smart casual piece some with a slight sportswear aesthetic. Mentioning again the style of the sportswear pieces, they are more branded and simplistic with sharp designs. The label BOSS aims to cover all bases for a very modern wardrobe. #thisisboss