You’ll be forgiven for getting a little confused when it comes to the different labels that sit under the Armani umbrella. If you’ve ever wondered, what is Armani Exchange? Or even where the brand is from, we’re here to give you a clear breakdown on all that is the Italian fashion house, and why the brand should most definitely feature in your wardrobe.
#1 Where is Armani from?
Famed for being one of fashion’s most influential, Giorgio Armani founded Armani in 1970’s Italy. The brands varied product offering is a key contributor to the success gained throughout the decades. Providing for all markets with premium fashion, footwear, fragrance and accessories for both men, women and children. The brand is still to this day based in Milan and all produce is exclusively manufactured in Italy, adding to the premium brands aesthetic.
#2 Armani History
Starting his working life in the military during the 60’s, founder Giorgio Armani shortly left and worked as a window dresser. He gained extensive knowledge of fabrics, patterns and design and went on to work for Italian men’s fashion label Hitman. After developing and refining his skills here, in 1975 Giorgio left to design his own menswear line. This was then followed by a womenswear line which went on to transform the workwear wardrobes of women across the globe, from the floral skirts of the 60’s to the chic pant suits of the 70’s and 80’s.
After a decade of working on mainline Armani, diffusion lines Emporio Armani, Armani Jeans, Armani Exchange A/X, Armani Collezioni and Armani Privé were born and sold in over 200 stores worldwide. Throughout the 1990’s the Armani kingdom continued to expand with new ranges of makeup, haute couture and the creation of sportswear line EA7.
Fast forward to the modern day and Armani now has condensed his labels into three main lines, Giorgio Armani, Armani Exchange and Emporio Armani of which EA7 sits within.
#3 What is Armani Exchange?
Splitting Armani into its three main lines allowed the brand to target specific customers needs. With Armani Exchange designed to capture a more youthful and style conscious audience with their designer ready to wear collections at more affordable prices. The collection spans a variety of pieces and caters for both men and women.
Founded in 1991 the sub label offers customers wardrobe staples with a touch of luxury in their quality fabrics and designs. Filled with trend led pieces like Armani Exchange T-shirts, bags and jackets as well as more casual essentials like sweaters and joggers. The versatility of the collection is one of its many strengths. Choose contemporary designs for both your work wardrobe as well as when running your errands on the weekend.