As January draws to a much anticipated close, we know that athleisure is a permanent look for the next few months. Whether you’re actually a newer fitter version of your 2017 self, or if you’ve merely discovered the power of the gym legging for other purposes than working out. We’ve collated our top five sportswear brands for SS18 for everything from fitness to fashion, so you don’t have to.
Established in Baltimore in 1996, Under Armour has made its name crafting superior technical sportswear for athletes and sports team’s world over. The brand famously came about when University of Maryland football team captain Kevin Plank noticed the sub-par performance of the teams’ T-shirts, which were always soaked and heavy with perspiration.
Plank would go on to develop a moisture-wicking T-shirt made from microfibers that helped keep athletes cool, dry and light, and dispel the myth that cotton was the most relevant fabric for the job and leading the way in the importance of performance wear.
More than 20 years on, Under Armour is still relied upon by international sports stars from Andy Murray, to Anthony Joshua due to its everlasting, reliable and innovation driven line of sportswear.