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Buyer's Guide

A Buyer’s Guide to Coach

Hannah Needham
Writer and expert17 days ago
View Hannah Needham's profile

As a brand that has been synonymous with American luxury for over 80 years, Coach has long been a go-to destination for those seeking exceptional quality, iconic design, and a touch of timeless sophistication. 

Whether you're in the market for a classic leather tote, a statement-making handbag, or a versatile accessory to elevate your everyday looks, our Coach buyer’s guide will equip you with the knowledge and inspiration to make the most of the brand's exceptional offerings. 


Coach Tote Bag

Our Top Coach Picks 

Tabby Bag

Inspired by a vintage design from the 1970s, the Coach Tabby seamlessly blends retro-chic appeal with contemporary refinement. Featuring a structured, boxy silhouette and the brand's iconic "C" logo hardware, the Tabby Bag can be worn as a crossbody or shoulder bag. 

Willow & Cargo Tote Bag 

Coach has two tote bag styles we love: the Willow and the Cargo. Crafted from premium pebbled leather, the Willow tote bag is a spacious carryall which features a structured silhouette and signature brand detailing, making it the perfect companion for the office, weekend errands, or travel. Whereas the Cargo canvas tote bag is made from durable canvas with leather trim and accents. 

Soho Shoulder Bag 

The Coach Soho Shoulder Bag is a true icon within the brand's expansive handbag collection, blending the label's rich heritage with a modern, sophisticated sensibility. Inspired by a beloved design from the 1990s, this updated iteration of the Soho features a structured, boxy silhouette crafted from premium pebbled leather. 


While Coach may be best known for its exceptional handbags and leather goods, the brand's diverse footwear collection is equally deserving of attention, blending the label's rich heritage with contemporary design. We're obsessed with their mary jane ballet flats and the iconic Leah loafers.


Coach’s jewellery pieces echo the brand’s ethos with timeless and statement pieces anchored by their signature “C” motif across necklaces, earrings and bracelets. 

Brand History 

Since its humble beginnings in 1941 as a small leather goods workshop in New York City, Coach has evolved into a globally recognised symbol of American luxury. The brand's story is one of unwavering dedication to craftsmanship, innovation, and a relentless pursuit of excellence that has defined its journey over the past eight decades.  

Coach Founders

Founded by a group of six artisans who shared a passion for creating exceptional leather goods, Coach's early years were marked by a steadfast commitment to quality and a deep understanding of the needs of the modern consumer. The 1960s and 1970s saw Coach solidify its status as a quintessential American brand, with the introduction of its now-iconic "C" logo and the launch of the Cashin Carry, a revolutionary tote bag that would become a beloved staple among the brand's loyal following. As the decades passed, Coach continued to evolve, embracing new design aesthetics and collaborating with renowned creative talents to push their boundaries. 

Styling Tips 

#1 Daytime Brunch

 For the perfect daytime occasion look, pair a Coach tabby with a denim maxi skirt and knitwear for Spring weather.
Outfit Inspo

#2 Smart Casual Evening Attire

A Coach Tabby is for every occasion, especially for evening occasions. Opt for a black Tabby 26 to offer plenty of wardrobe opportunities.

Outfit Inspo 2

#3 Casual Streetwear

 Choose to style your Tabby with a streetwear take and pair with cargos, denim and trainers.
Denim Tabby Bag

Brand FAQs 

#1 Where are Coach bags made? 

Coach bags are primarily manufactured in countries like China, Vietnam, and the Philippines. While the brand has a long history of American craftsmanship, in recent decades, Coach has shifted much of its production to Asia in order to meet growing global demand and maintain competitive pricing. However, they still maintains a strong presence in the United States, with some of its higher-end and limited-edition collections being produced in American workshops. 

#2 Are Coach bags good? 

Yes, Coach bags are great quality. The brand is known for its use of high-quality materials, such as genuine leather, and its commitment to craftsmanship. Their bags are designed to be durable, functional, and stylish, making them a popular choice among consumers. 

Denim Tabby

#3 Is Coach a luxury brand? 

Coach is considered a contemporary luxury brand, sitting in the middle-to-upper range of the fashion market. While not as exclusive or expensive as true high-end luxury brands, it is still regarded as a premium brand with a reputation for quality, design, and status. 

#4 Are Coach bags real leather? 

Yes, most Coach bags are made with genuine leather. It uses a variety of leather types, including pebbled leather, saffiano leather, and smooth calfskin, depending on the specific bag design. While the brand does offer some bags made with synthetic materials, their core collections are predominantly crafted from high-quality, real leather. 

Denim Soho Bag

#5 Which Coach bags are the most popular? 

Some of Coach's most popular and iconic bag styles include: 

  1. Tabby Shoulder Bag 
  2. Bandit Shoulder Bag 
  3. Cassie Crossbody Bag 
  4. Willow Tote Bag 

These signature styles have remained popular among consumers for their timeless appeal, quality craftsmanship, and ability to complement a wide range of personal styles. 


Hannah Needham
Writer and expert
View Hannah Needham's profile