The Best of the Scandinavian Baby Brands

Known for their minimalist approach and focus on functionality, the Scandinavian culture trend is fast overtaking the clothing, interiors and now kids’ toys industries. Whether you’re on the hunt for baby gifts or looking to spruce up your little one’s bedroom, it seems the Scandi-brands are winning when it comes to quirky decor and minimalist design. With the rise of UK baby showers flooding our Instagram feeds, we have the perfect present to win over mum and baby…

Soft Toys

A soft cuddly toy can become your bestfriend, taking it everywhere you go since birth. Why not treat your little one to a lifelong friend? Choose from our stunning ranges by  Miffy , Done by Deer and Cam Cam for the cutest takes on cuddly toys since Paddington Bear.

Baby Clothing

Creating a gorgeous home for your little one doesn’t stop at their surroundings, those precious first months wrapped up in a babygrow are crucial to your babies early development. Joules knows this better than anyone, with its functional and super cute designs, style can start from an early age.



Despite what tradition tells us, interior decor doesn’t have to be all pastel-coloured walls, elaborate cribs and squeaky toys. Scandinavian kid’s brands bring interior decor for all the family to the top of your shopping list, and Snuz, Kids Concept and Fiona Walker England lead the way.

First Born Bedding

Searching for comfort, smart design and clever shape? Scandinavian inspired beds from Done by Deer, Sleepyhead and Cam Cam are perfect for ensuring your baby gets the best of naps, whether you’re on the go or relaxing at home.

Toddler Bed Time

From little ones to big ones, bedtime is never easy. Make settling in for much-needed sleep a fun and adorable task with the cute, simplistic designs and cosy comfort blankets from the likes of Done by Deer and Sophie La Girafe.

Stylish Storage

Storing your kid’s things doesn’t have to be a case of hide and seek. Storage on display is a key part of Scandinavian interior design. Try wall hanging boxes from Ferm Living and adorable hidden drawers from Lego as a way of keeping your most used items tidied away.

Baby Play Time

Keep the little ones playing all day with the cutest toys that are easy on the eye and super safe to use from  Cam Cam and Done by Deer.

Bigger Baby Play Time

Making memories is part of childhood and a part of Kids Concept‘s motto… Focused on creating a safe environment for new opportunities and exciting play, Kids Concept prides itself on their passion for helping children be children. Give your children fun, exploration and adventure with these spectacular toys!

Tea Time

Whether its a tiny tot’s party time or just time for a normal dinner, a great way to get your kids in to eating well is with delightfully decorated tableware. Discover BABYBJORNDone by Deer and Sip by S’well for adorable crockery, cutlery and more for little munchers.

By Olivia Seed  | Images courtesy of the featured brands

Olivia Seed

Olivia Seed


A minimalist fashion fan with high interests in the odd print or check. Constantly trying to make my home look like a catalogue; you can find me shopping for cute bedding, candles and other Instagrammable interior accessories.