in homeware | In Conversation with Siobhan Brown

We spend a whopping third of our lives sleeping, and we’re sure you’ll agree getting a wholesome nights sleep can be crucial for productivity and mood. So whether you’re just climbing into bed for 40 winks or it’s lights out until tomorrow, in homeware’s range of bedding and soft furnishings have been meticulously designed with your needs (as well as interiors) in mind.

To get an understanding of all that went on behind the scenes when launching in homeware, we sat down with designer Siobhan Brown, the brains behind the brand for a chat about all things quality and design.

Siobhan Brown

How does the in homeware collection differ from other brands in terms of quality and price?

All of our homeware has been specified to incorporate style and quality. We don’t offer any duvet covers in less than 100% cotton 200 thread count, our filled bedding range caters to all types of people from anti-allergy to natural and synthetic fillings. The towels come in a super soft cotton and an Egyptian cotton both of which are absorbent, soft to the touch and weighty.  We differ from our competitors in that we offer quite a tight hierarchy of products which all sit in one tier at a very competitive price.

Introducing in homeware – Behind the Scenes of The Brand


Introducing in homeware – Behind the Scenes of The Brand

in homeware is the new and exclusive online homeware range only available at The Hut. Featuring a range of soft furnishings, including bed linens, fitted sheets, cushions and super soft towels, all made to withstand the test of time.

2019-03-06 17:42:47By Emma Bowkett

What’s your favourite in homeware product and why?

My favourite product is the washed cotton bedding in blush. Blush continues to be a leading colour for homeware in 2019 and is set to stay into 2020, it is such a versatile colour and can be paired back with a variety of fabrics and accessories from velvet cushions to brass lighting. The cotton feels super soft from the washing technique but it is also 200 thread count which adds even more to the soft touch.

Why is quality so important to in homeware?

In my opinion quality homeware products are essential especially where bedding and towels are concerned. Sleeping in 100% cotton helps to regulate your body temperature to aid in a restful night sleep, it also feels soft to the touch which is very important as it sits next to your skin! You use towels everyday so it is important that they stay fluffy and absorbent wash after wash.

To someone looking to invest in a new duvet, what style would you recommend and why?

Personally I would recommend the Light cotton duvet, the cotton casing and filling helps to regulate your temperature during the night in order to aid with a restful night’s sleep.

What would you say to someone who was thinking about investing in a mattress topper?

Mattress toppers can help you have a much better sleep and they are perfect if you’re not ready to invest in a new mattress but want to improve your comfort! One thing I would advise would be to do your research as you want to be sure that the topper is going to give you the correct support and whether you prefer a firm or soft surface. Read more in our bedding buyers guide here >>>


Written by Emma Bowkett

Emma Bowkett

Emma Bowkett

Writer and expert