One of the biggest social media trends of 2016 has to be the flatlay. (Wondering what a flatlay actually is? It’s a photograph of numerous objects which tell a visually-striking story, shot from above.) With over 1 million photos tagged with ‘flatlay’ on Instagram, and one of the most effective ways to display products and convey a theme, it’s time to master this ever-effective photography technique!
Wondering how to take the perfect flatlay? We’re here to help…
First things first – it’s time to do some research! Have a browse of Instagram and Pinterest to discover what sort of flatlays work, and which don’t – think about what kind of added extras you can include (flowers, succulents) and if you want a background (marble works well!) or whether you’ll keep it white.
Possibly the most important rule of flatlay photography: shoot in natural lighting. Natural light doesn’t create ugly shadows, and is especially clear and atmospheric – more so first thing in the morning.
Take Your Time
The perfect flatlay takes time, so don’t rush! Think about where you’re placing your props and make sure the pieces you choose complement each other: keep equal amounts of space between your products, and experiment with angles and alignments before getting too snap-happy.
Pick a Colour Scheme
Overcrowding of colours, textures or products can make your flatlay look messy and mismatched, so pick a colour scheme – and stick to it. The most Instagram-friendly (and easy to master!) are pastels, monochrome, and varying shades of one colour.
Shoot From Above
A flatlay needs to be taken from a birds-eye view, so to get the best angle for your shot, try and get as high above your pieces as you possibly can. Stand on a chair or lay your look out on the floor – then make sure you’re taking the photograph at a flat angle, to keep all elements on the same level.