The Denim Jeans Guide

A mainstay in every wardrobe are your Denim jeans, something you invest in to love and keep forever. Known for their versatility and durability Denim jeans are a go-to whether you are picking some trousers appropriate for the office or just want a casual pair to wear with a white tee. 

Without our trusty jeans, I think we’d be lost – however, finding the right pair of jeans can be somewhat of a challenge. It always seems to feel like if they fit your waist they don’t fit your length or vice versa. Discover our new and noteworthy jeans from trusted brands with our complete guide including Ted Baker, Tommy Jeans and more… 

Where do ‘jeans’ come from?

‘Jeans’ first appeared in the 18th century, made from denim or dungaree cloth. Invented by Jacobs Davis and Levi Strauss in 1873, they were named after the city of Genoa in Italy where cotton corduroy was manufactured.

In 1851 Levi Strauss came to New York from Germany and then later moved to San Francisco to establish a western branch for the family dry goods business. Jacob W. Davis a tailor from Reno, Nevada who made functional items such as tents, a customer one day requested sturdy pants which he made out of denim bought from Levi Strauss & Co.  The pair went into business, becoming partners and opening up a factory.

What is denim made from?

Denim is a type of cotton, the term denim refers to a type of strong, durable cotton.

What weft is denim?

Denim is when the weft passes under two or more warp threads creating diagonal ribbing that’s not found in traditional cotton. Normally, the warp thread of denim is dyed blue and the weft thread is left white. This is why the interior of denim jeans is usually a different colour compared to the exterior.

Jeans Buyer's Guide


How to wash denim jeans?

You do not need to wear your jeans every time you wear them, designers and fashion labels have come out and stated that you should only wash your jeans when they visibly look dirty. Like all garments, washing breaks down the fabric and can cause fading over time.

Here are some quick and simple steps to washing your jeans…

#1 Always check the fabric care label before washing your jeans. For the first few goes, we recommend you wash separately from other items to avoid dye transfer.

#2 Turn your jeans inside out if you’re machine washing jeans. 

#3 Use cold water and a laundry detergent for jeans

#4 In general, your jeans will last longer if you take them out of the dryer slightly damp. Smooth them into shape and let them dry on a flat surface or a hanger. You don’t want to shrink them either or leave them extremely creased. 

Care Tips

If you talk to the experts when it comes to jeans the three main tips would be… 

  • Wash Less – Wash once every 10 weeks at most to maintain fit and prevent too much “rebound.” Use a damp cloth to remove any stains. 
  • Wash Cold – Cold water keeps the colour you love. Washing with cold water protects against fading and shrinking.
  • Dry Line – Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps avoid possible shrinkage or fabric warping.

Denim Guide

Now moving on to different styles…

The Skinny Jeans

Skinny jeans made a massive comeback onto the fashion scene in the early 2000s, when Kate Moss defiantly revived the trend after the baggy jeans flurry of the 90s. Instantly flattering on every body type, skinny jeans are a classic that flatter your leg shape. 

Often people like their skinny jeans to be high waisted adding comfort and tucking us in. The Tommy Jeans collection of skinny jeans is always a good place to start.

The Cropped Jeans

Cropped jeans are super popular – seen on the catwalks, on celebrities and frequently photographed as street style eye-candy, the cropped, ankle-grazing, slightly wider leg cropped jeans is easy-to-wear and utterly relaxed in fit. Because they show your ankle they are a great style to wear with sandals and trainers for summer. 

Straight Leg Jeans

Straight leg jeans are the perfect pair to transition from smarter occasions to more causal days because they complement many different types of footwear. Straight leg jeans give the appearance of a longer slim leg without clinging to your leg. Coming in both high waisted and low rise styles find a pair that works for you. 

The Black Jeans

Black jeans are the perfect combination of laid-back versatility and evening glamour: comfort and elegance come hand in hand with this wardrobe staple. Wear your black jeans with skyscraper heels and a floaty, chiffon blouse for night-out luxe.

Brands such as Guess and Calvin Klein are great at providing those day-to-evening pairs you can rely on.

The Jean Shorts

Warmer weather is approaching, and it’s nearly time for our favourite pair of jean shorts to make a reappearance. Bring some LA style to your wardrobe with a pair of distressed denim shorts – whether you choose low-slung, high-waisted, dark or light denim, jean shorts are a classic that will never fall out of favour with the fashion pack.


What's the Difference? | HUGO BOSS Labels Explained


What's the Difference? | HUGO BOSS Labels Explained

Your favourite ready-to-wear brand HUGO BOSS has had a little bit of a rejig. Notorious for its high-quality men’s and womenswear lines, the brand caters for all occasions. Here are the labels explained...

2022-08-05 16:34:00By Holly Thompson

Written by Holly Thompson


Holly Thompson

Holly Thompson

Writer and expert