Taking a closer look at the ultimate all-American brand, Wrangler, we wanted to cover all bases from its rich heritage to its denim fits. Competing with brands such as Levi’s and Lee, this brand is the closest to its cowboy roots with its whole ethos born from creating quality, durable overalls over a hundred years ago.
Here’s everything you need to know about the Wrangler fashion including how Wrangler jeans fit and how they have remained relevant for so long…
Where was Wrangler founded?
Founded in 1897 under a different name, Wrangler was launched in 1947 in Greensboro, North Carolina. Creating the best possible jeans, jackets and shirts for cowboys, here is a timeline from the very beginning.
1897 – 20-year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, to try and make a career in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.
1904 – Hudson’s workplace closes and he and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery.
1919 – The sales of Hudson overalls were seeing huge success, so the company moved to a larger headquarters and changes its name to Blue Bell Overall Company.
1926 – Big Ben Manufacturing purchases Blue Bell. The name of the merged companies remains Blue Bell.
1936 – Blue Bell introduces Super Big Ben Overalls, featuring 100% Sanforized fabric that reduces shrinkage to less than 1%. This set a new standard for the industry.