Renowned for its wardrobe essentials, Guess is the fashion brand that soared to success throughout the 80s with some of the most iconic faces featuring across their campaigns. Initially loved for its range of denim, the brand now designs fashion, accessories and leather goods.
The Guess aesthetic has always been well polished and provides the perfect entry point to luxury fashion. Looking at everything about the brand, their most loved handbags, fit and sizes, here’s our complete buyer’s guide for Guess The Brand…
About Guess The Brand
Guess was founded in the United States in 1981 by four brothers, Maurice, Georges, Armand and Paul Marciano. They originally launched with a book of styles but moved on to selling lightweight denim, creating a collection of jeans which quickly become popular.
The four brothers were originally from France and had worked in their family’s clothing company, MGA (which stood for Maurice Georges Armand), with shops on the French Riviera. After visiting California in 1977, they decided to move there in 1981 after political changes saw the rise of socialist François Mitterrand.
Guess soared in popularity throughout the 80s, starting with jeans before expanding into clothing and leather goods collections. In 1985 Michael J Fox as Marty McFly wore the Guess denim jeans in the classic film Back to the Future. With all the best names in the industry; Naomi Campbell, Claudia Schiffer, Eva Herzigova and Drew Barrymore all modelling for the brand, it became the IT label to have in your wardrobe.
Claudia Schiffer featured in the 30th-anniversary jeans advert once again, 23 years after her first appearance. On their 35th anniversary Guess launched the capsule collection Guess Originals with Hailey Bieber as the face of the campaign.