The Forgotten Trend Making a Comeback

In the world of fashion, trends come and go in a blink of an eye: one day they’re in, and the next, they’re out. Often, once we wave goodbye to a trend, we’re left with a wardrobe full of once-fashionable pieces, that can look a little disjointed or out of place: a clothing graveyard of has-beens, likely to never see the light of day again.


However, sometimes a trend can make its way back onto the fashion radar, and we have an excuse to dig out our old favourites. That’s happening right now with the statement logo piece: we’re talking emblazoned sweats, trimmed bands on bralettes and knickers, printed tees and not-so-subtle branding on denim. Whilst logo-heavy clothing has never really died a death like some other trends, it had been looked upon as somewhat ostentatious and a tad too in-your-face over the past few seasons – but now it’s back in full force.

Street Muse - Logo Street Style


For the women, choose oversized, sloppy sweatshirts with printed logos, or iconic CK-edged bralettes that can be just seen under drop-armhole tees. Gentlemen should look for figure-hugging long sleeve jersey with stitched-on motifs, quality denim with tacked-branding, and classic underwear that will never go out of style.

Tommy Hilfiger Street Style

Ready to embrace the forgotten trend? Shop new in here.

Images property of Be Street, Royal Fashionist, Laia Magazine, The Street Muse

Lily Shepherd

Lily Shepherd

Fashion & Style Editor

Collector of rose-gold homeware, scented candles and quirky photograph frames, I’m a Southern girl living in Manchester passionate about fashion, beauty and interiors. When I’m not writing about beautiful things, I can be found fashion blogging, or exploring my new Northern home.