Under Armour | Meet the Brand

Under Armour is an innovative sports brand currently taking the world by storm, and is designed to empower athletes everywhere. Founded in 1996, Under Armour boasts sports apparel with performance in mind, engineered to keep the wearer cool and dry no matter what activity they’re partaking in.


Discover the styles of Under Armour clothing below: which range should you buy?

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If you train fast and sweat hard, you need the Under Armour HeatGear range. Lightweight with a natural feel, the HeatGear synthetic fibres wick sweat away from the body, whilst drying quickly to cool the skin.

Under Armour HeatGear

Under Armour HeatGear Armour Core Shorts | Under Armour HeatGear Baselayer | Under Armour HeatGear Armour Core Shorts



The elements can make training outside treacherous; bitter winds and unpredictable weather can play havoc with your training schedule. Under Armour ColdGear helps combat the outdoors: with ColdGear Infrared technologoy featuring a thermo-conductive inner coating, Under Armour ColdGear sportswear absorbs and traps body heat.


Under Armour ColdGear Run Jacket | Under Armour ColdGear Compression Top | Under Armour ColdGear Twist Leggings


Under Armour’s revolutionary CoolSwitch fabric is perfect for intensive, lengthy workouts: the interior coating of the material pulls heat away from the skin, allowing the wearer to feel cooler and perform for longer.


Under Armour CoolSwitch Shorts | Under Armour CoolSwitch Sleeveless Tank | Under Armour CoolSwitch Leggings



If speed is a crucial factor in your workouts, Under Armour SpeedForm Running Shoes are a must-have for you. Delivering the perfect blend of cushioned support and explosive responsiveness, Under Armour SpeedForm is ideal for fast-paced sprints or long distance training.


Under Armour Speedform Running Shoes: Black and Blue | Under Armour Speedform Running Shoes: Red and White | Under Armour Speedform Running Shoes: Purple

UA X Ali

Arguably one of the most iconic and influential figures in sport, Muhammad Ali – and his accomplishments in boxing – are celebrated in the new UA X Ali range of t-shirts and sweatshirts.


Under Armour Muhammad Ali Training T-Shirt | Under Armour Muhammad Ali Greatest T-Shirt | Under Armour Muhammad Ali T-Shirt


Under Armour Superheroes

Train like a superhero with the Marvel- and DC Universe-inspired range from Under Armour Superheroes. Celebrating the impending Batman V Superman movie, the Under Armour Superhero range is still impeccably designed with the classic Under Armour quality.

Under Armour Superhero

Under Armour Superman V Batman T-Shirt | Under Armour Superman T-Shirt | Under Armour Batman T-Shirt

Under Armour Run

Under Armour Run features the Streaker t-shirts and shorts; a range with quick-drying fabric that doesn’t cling or chafe, stretches well without absorbing moisture, wicks sweat and dries fast, and is specially formulated for runners.


Under Armour Streaker Run T-Shirt | Under Armour Streaker Long Sleeve T-Shirt | Under Armour Streaker Run T-Shirt

Lily Shepherd

Lily Shepherd

Fashion & Style Editor

Collector of rose-gold homeware, scented candles and quirky photograph frames, I’m a Southern girl living in Manchester passionate about fashion, beauty and interiors. When I’m not writing about beautiful things, I can be found fashion blogging, or exploring my new Northern home.