Fashion

The Style Files: What to Wear in New York

The Style Files: What to Wear in New York

As New York Fashion Week opens a month of runway looks, new streetwear trends and outrageous fashion gossip, we bring you a guide to packing for The Big Apple.

The New York City style is one of the most loved looks of all time. From Sex and the City to Gossip Girl, the trend has been well-documented with countless screen heroes sporting preppy plaid, tulle and vertiginous heels.  To celebrate the start of New York Fashion Week and a new fashion season, we bring you a guide to dressing for New York City, whatever your style.

One of the most recognisable aspects of New York fashion is that total sense of effortlessness. An ease of looking pulled together yet simultaneously undone. This season’s sports-luxe trend is one that really has its own place on the streets of New York and NYC brand Champion defines the athleisure trend. Founded in Rochester, NY almost one hundred years ago the label started life creating sweatshirts and pants for local University and College sports teams before becoming popular with professional sporting heroes. It’s only fitting then, that Champion’s classic hooded design, created in the 1950s has become a staple of the New York street style scene. Paired down with jeans and a blazer or mixed in full tracksuit style, the Champion hoodie is a true testament to New Yorker fashion.

Infused with the energy and spirit of NYC, DKNY’s fresh, bold, unapologetic take on fashion takes inspiration from the very women that roam the streets of the brand’s home town. With fun, eclectic designs, made to be interwoven with each individual’s personal style, the brand is a must when roaming the streets of New York.

Experts in smart-casual, Michael Kors’ commitment to every day glamour make them the perfect choice for The Big Apple. Whether you are spending the day at the shows, walking round the favourite hot spots or heading out for a bit to eat, MK’s luxurious staples are perfect for layering. Whilst the weather in NY can be unpredictable, opting for layer-able basics rather than heavy winter styles will allow for a variety of looks for a variety of occasions. Think close skin essentials worn with larger knits and sports jackets.

Synonymous with nineties style, cult brand Tommy Hilfiger is truly at home at New York Fashion Week. Beginning life outside of the city, Tommy began buying and reselling jeans in Elmira before taking his brand to Manhattan. Beginning with a sportwear line promoted with a bold billboard across Times Square, Tommy Hilfiger announced his arrival as the next big thing in fashion, ‘I think I am the next great American designer, Hilfiger told a reporter in 1986. ‘The next Ralph Lauren or Calvin Klein.’ Today the brand is recognised for seemingly preppy clothes, emblazed with Tommy’s signature red, white and blue, that fit the street just as well as they fit the tennis court.



Georgia Leitch

Georgia Leitch

Shopping Editor

A fan of maximalist fashion and all things fluffy, you can find me layering prints or looking for new earrings. A disco queen at heart, if I'm not dancing around the house to 70s soul, I'm counting my flares.


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