Fashion

How to Nail Boho Style with Free People

Bohemian style, a timeless trend that can be integrated into almost every aspect of your aesthetic, from homeware and fashion to hair and makeup choices. We’re a huge fan of the 70’s inspired details and quirky finishes and we’re not the only ones. Other advocates of the trend include long time fan Nicole Richie, fashion IT girl Alexa Chung and actress Sienna Miller to name but a few. If you’re looking to inject some boho into your wardrobe, then look no further than our favourite ready-to-wear label Free People. For delicate prints, frills and feminine floaty fits you’ve come to the right place.

#1 What is Boho style?

Over the years the term boho style has developed into so much more than just headbands and oversized dresses. Luxury designers are continuing to integrate elements of the trend into their collections to call on that vintage 70’s inspired chic style. Typically boho style includes a mix of delicate jewellery, interesting textures like fringing or fraying, colourful mixed prints and more long-line silhouettes.

#2 Where did Free People start?

Rewind almost five decades to the 1970’s, and Dick Hayne starts Free People in an attempt to help the young people of West Philadelphia who are looking for their own freedom in the clothes that they wore. As the stores popularity increased, more shops opened, and with it came a re-brand to Urban Outfitters.  As the years passed and the demand grew, Dick’s wife Meg lead Urban Outfitter’s private label division. The label became so popular that the pair decided to create a wholesale line which in 1984 breathed new life into the Free People name.

#3 Is Free People sustainable? What is Care FP?

Sustainability in the fashion industry has never been more of a talking point among consumers, media and influencers alike. Free People created the Care FP initiative to illustrate how the brand is striving to practice sustainable strategies in the business for a more ethical outlook on fashion. The brand’s active wear line, Free People Movement Econyl uses only 100% recycled fibre originating from fishing nets and fabric scraps collected from landfills and oceans. Their Care FP edit includes products designed with eco-conscious materials and sustainable processes as well as pre-loved vintage pieces.

Not only this, but Care FP work with nine non-profit partners and causes including Mercado Global, Best Friends Animal Society, National Park Foundation and Girls inc. Working to donate a percentage of profits, raise awareness and get involved with projects where possible, Free People are committed to creating social impact, connect with communities and make conscious decisions to protect the planet.

To learn more about Free People’s sustainable efforts click here >>>

#4 How do Free People dresses fit?

When it comes to boho style, it can be tricky to determine which size to get, oversized shapes and extra fabrics can make it difficult.  So here’s a helping hand…

LOCATION XXS XS S M L XL
US/Canada 00 0/2 4/6 8/10 12/14 16
UK 2 4/6 8/10 12/14 16/18 20
Australia 2 4/6 8/10 12/14 16/18 20
Austria 26 28/30 32/34 36/38 40/42 44
Brazil 26 28/30 32/34 36/38 40/42 44
China 165/84Y 165/88Y 170/92Y 170/96Y 170/100Y 170/104Y
Denmark 28 30/32 34/36 38/40 42/44 46
Europe 30 32/34 36/38 40/42 44/46 48

#5 What is Free People Movement?

Free People Movement is the brand’s range of activewear, designed to see you through whatever you do to get your body moving, whether that be an intense HIIT class or a restful yoga flow at the end of the day. Including both loungewear and sportswear essentials like their Good Karma high-rise leggings, the Free People Movement range has something to support you through whatever you do to take care of your body. Designed to be comfortable and practical, as well as looking chic, you’ll want to live in these pieces.

Words by Emma Bowkett



Emma Bowkett

Emma Bowkett

Writer and expert


FINAL REDUCTIONS | UP TO 70% OFF