Buyer's Guide

A Buyer’s Guide to Damson Madder

If you’re a lover of timeless style, vibrant colours, and exceptional quality, then you’re in the right place. In this guide, we’ll delve into everything you need to know about Damson Madder, from their rich heritage and commitment to sustainability to their stunning range of clothing and accessories.

Whether you’re a seasoned Damson Madder enthusiast or discovering the brand for the first time, get ready to be inspired and informed as we explore all that this beloved British brand has to offer.

Damson Madder


#1 Who is Damson Madder? 

Damson Madder is a renowned British fashion brand celebrated for its quirky designs, exquisite craftsmanship, and commitment to sustainability. Born in the Spring of 2020, the brand has established itself as a trusted name in the world of luxury clothing and accessories

#2 Who owns Damson Madder? 

It is owned by the talented Emma Hill, a veteran in the fashion industry. However, the brand’s ethos and vision are reflected in its dedicated team of designers, artisans, and professionals who work tirelessly to uphold its reputation for quality and innovation. 

#3 Where is Damson Madder from? 

Originating from the United Kingdom, the brand draws inspiration from the rich cultural heritage and sartorial traditions of British fashion. Based in the heart of London, Damson Madder infuses its collections with a distinct blend of classic elegance and contemporary flair, reflecting the essence of its British roots

#4 Is Damson Madder true to size? 

The label prides itself on providing customers with high-quality garments that are crafted to fit comfortably and flatteringly. While sizing may vary slightly depending on the specific style and cut of the garment, they strive to offer accurate sizing guidance to help customers make informed decisions when selecting their desired items.

In fact, they  provide their own bespoke tailoring and alterations service for UK customers at 30% off, allowing you to have the perfect fit.

Damson Madder


#5 The Damson Madder size chart 

6 30.3 IN 24 IN 33 IN
8 32.3 IN 26 IN 35 IN
10 34.2 IN 27.9 IN 37 IN
12 36.2 IN 29.9 IN 38.9 IN
14 38.2 IN 31.9 IN 40.9 IN
16 40.2 IN 33.9 IN 42.9 IN
18 43 IN 36.5 IN 46.5 IN
20 45.5 IN 39 IN 49 IN

#6 Is Damson Madder an ethical brand? 

The brand is run by a small, female-led team out of their London-based studio by founder Emma. Through her many years in the fashion industry, she saw first-hand countless incidents of bad practice which went on behind the scenes. 

Therefore, Emma made it her mission to create collections which were “maximum style, minimal impact”. 

Damson Madder


Responsible Materials 

  • Cotton makes up most of the collections, therefore it’s crucial they use the most responsible cotton in their designs. 100% is sustainability sourced and 95% is GOTS certified organic cotton. The use of organic cotton means it takes 88% less water and 62% less energy to make, without the use of harmful chemicals and pesticides. 
  • They also ensure a minimum of 20% recycled materials are used in almost all other garments in their collections. 


  • Removal of all non-essential metal trims and rivets across all denim pieces. 
  • Use of embroidery to minimise non-compostable trims. 
  • All back neck labels and care labelling will be 100% recycled in 2024. 
  • Garment swing tags are made from 100% recycled cardboard. 

Manufacturing and Factories 

Each collection is designed 12-18 months ahead of launch, with a slow process of ensuring there is enough time for product development, relationship building with factory partners and ensuring each piece is created to last. Each limited collection usually includes 15-35 styles per drop, with an average of 100-350 pieces per style to minimise landfill waste. 

They have have 12 key supply partners across Turkey, China and India, with part of their team based in Turkey who conduct weekly visits to their factory partners, whilst other factories are audited regularly by a third party.

#7 How to care for Damson Madder products? 

  1. Wash less – By frequently washing your clothes, it wears them out over time and doesn’t protect the fibres and colours. 
  2. Wash cold – You should wash clothes at 30 degrees or below, to not only save energy, but also protect garments from shrinking, fading and releasing microfibres. 
  3. Wash with eco-detergent and skip the fabric softener – By switching to an eco-conscious detergent, you may save your skin from irritation and clothes from harmful chemicals. 
  4. Wash inside out – Minimises wear and tear, by ensuring the fibre structure on the visible side is rinsed more gently. 
  5. Donate or sell-on – Damson Madder’s garments have so much life within them, so if you do decide to part with them, make sure you give them to someone who can enjoy them as much as you have. 
  6. Recycle – Look for your nearest recycling point or textile bank, they will process and recycle clean & dry clothing and textiles for free. 


By Mae-Lei King

Hannah Needham

Hannah Needham

Writer and expert