Beauty and Grooming

The Facial Massage that will Transform Your Skincare Routine

As the pace of modern life quickens, we are often guilty of seeking out hacks that will help us jam-pack more activities into our day. Whether it be consuming more information through listicles, podcasts and audio books or seeking out quick, easy recipes for pre- and post-work meals, we too frequently allow this new pace to dictate our own personal lives. This is also true of our skincare routines, with many of us looking to streamline our skincare habits with quick-fire hacks or turning to self-proclaimed miracle products. The truth is that these products and techniques rarely achieve the results we are looking for, leaving us back at square one.

Skincare icon EVE LOM founded her eponymous label based on a simplistic, pared-back approach to beauty. Starting from the belief that the modern woman is often burdened with far too many beauty products, Lom decided to create the essentials that we need in order to simplify the skin process. The EVE LOM skincare range is designed for all skin types, and has offered what for many women are the foundations of a simple yet highly effective skincare routine. The defining product in the Eve Lom range is undoubtedly the best-selling treatment cleanser, which replaces your eye makeup remover, cleanser, toner and exfoliant in one effective formula.

The iconic EVE LOM cleanser comes with a muslin cloth and is designed to be used with Eve Lom’s skin-saving DIY facial massage. The Eve Lom facial technique works in tow with the cleanser to improve blood circulation and muscle tone, eliminate toxins and drain your lymphatic system to leave your skin looking and feeling radiant. In just five minutes, the simple, seven-step facial technique will refresh tired, sallow skin and help fight visible signs of aging.

Step 1

Smooth the EVE LOM Cleanser over the entire face and neck (on top of your makeup). Beginning behind the ears, apply deep pressure with the pads of your fingertips and circle down to the collarbone. Repeat this process three times. If tender or painful, this step should be repeated each night until tenderness disappears and a smooth flow is re-established.

Step 2

Place the fingers in the centre of the forehead, from brow-bone to hairline. Press firmly, hold for a count of five, and release. Move fingers slightly, press, hold and release again. Repeat across the forehead finishing at the temples.

Step 3

Place three fingers under the eyes either side of the nose (leave the little finger out) and with the hands almost flat, apply pressure, hold for a count of 5 and release. Continue in small steps working down to the jaw-line.

Step 4

Place fingers above the upper lip, press firmly, and hold for a count of five and release. Continue around to the corners of the mouth. Repeat three times.

Step 5

Place fingers, spread like a fan, under the cheekbones and press, hold for a count of five and release. Continue in small steps working down to the jaw-line.

Step 6

Place thumbs under the chin and fingers on top. Press, hold for a count of five and release. Continue along the jaw-line finishing under the ears.

Step 7

To complete the facial hold the muslin cloth soaked in hot water over the entire face, take a deep breath through the nose and hold the muslin in place for a count of seven to ten seconds. Repeat three times. Rinse out the cloth and remove all traces of makeup and Cleanser by using circular exfoliating movements. Rinse the cloth in cold water and apply to the face.

Sarah Atkinson

Sarah Atkinson

Writer and expert