An established sustainable denim brand, introducing Seventy + Mochi, a brand which provides timeless, ethically produced clothing with an emphasis on eco-friendly materials.
Since starting in 2020, Seventy + Mochi has successfully fused traditional craftsmanship with contemporary design, resulting in clothing that is accessible, timeless and on-trend. Rooted in its rich heritage of sustainable manufacturing, the brand allows its customers to feel confident and environmentally conscious.
Launching the Seventy + Mochi Autumn/Winter collection, we sat down with the founder of the brand, Haya Iqbal Ahmed to discuss her story, the brand’s sustainable initiatives, the new collection and more.
Thank you for talking to us today! Can you tell us a little bit about your story and how Seventy + Mochi came about?
I come from a family that has a deep–rooted heritage in the textile industry. My grandparents started trading in textiles in 1949 through a small shop – shop no. 70 on Mochi Lane, based in the bustling bazaars of Karachi, Pakistan. That’s where the brand gets its name and is a homage to its entrepreneurial spirit and commitment to doing ethical business.
I’ve grown up watching the workings of the textile manufacturing industry and as my family’s business started pivoting towards sustainably made denims, I knew I wanted to carry the legacy forward and create something that was consciously kind in all aspects of the product and practice. And that’s how Seventy + Mochi was founded on the principles of being conscious, kind, collaborative and accessible.