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Vita Liberata

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Vita Liberata is a premium, organic skincare and tanning brand famous for its ability to innovate. In 2007, the brand created the world's first odourless tan and Vita Liberata's unique Odour Remove™ technology is now present through its extensive collection of tanners and lotions. 

In 2011, Vita Liberata innovated once more by becoming the first completely non-toxic tanning brand in the world. The brand's products are entirely free from all parabens, perfume, alcohol and chemicals of concern. Instead, Vita Liberata takes pride in using pure, natural and certified organic approved extracts which deliver a conditioning skincare treatment alongside a flawless natural looking colour. 


In just over a decade, Vita Liberata has become a leading brand in the skincare and tanning industry. It is today the self tanner of choice for the world's top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab. The brand's Phenomenal mousse and ultra-hydrating lotion has taken the beauty world by storm, giving the world's longest lasting tan (2-3 weeks!) and counting amongst its followers an army of celebrity fans  including Gwyneth Paltrow, Sofia Vergara, Rita Ora and Ellie Goulding.

Discover the Vita Liberata skincare and tanning range—including the Phenomenal Lotion and Trystal self-tanning bronzer—online at The Hut, with free UK & international delivery options also available. 

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