Iconic brand Levi’s has been renowned for its high quality denim since it was established in San Francisco in 1853. What started as the first pair of blue jeans has grown to collections spanning shirts, T-shirts and an array of denim.

Levi's: The Story of the 501 Jean

The Levi’s 501® Jean is without question one of the most iconic garments in fashion history. 

Take a walk through the iconic history of the 501 and its influence on workers, fashion, artists, musicians and popular culture.

Shop Now

Levi's Fit Guide for Him & Her

Unsure of which Levi's style is right for your body type? 

Our Levi's Fit Guide for men and women reveals all you need to know to find your perfect pair of jeans.

Back to top