Since being founded in 1948, Puma has grown into one of the most recognisable brands in sport with sportsmen and women such as Usain Bolt, Sergio Aguero and Serena Williams all choosing to wear Puma. Almost without parallel Puma have been able to weave fashion into high end performance sportswear. This blend of fashion and sport is underlined by the many collaborations Puma have undertaken with influential people from the world of fashion and music, Example and Alexander McQueen to name just two.
The perfect example of how they've been able to blend fashion and performance is demonstrated in the range of Puma trainers available today, particularly the classic range of Suede trainers. These have gained an almost iconic status amongst sneaker freaks having been worn by everyone from the 80's B-Boys to those on the early 90s Acid Jazz scene. And throughout this period the styling has remained unchanged with only subtle variations to colours, meaning they've lost nothing of their original appeal whilst never looking dated. That's what makes a great shoe.
Puma have assembled an envious list of ambassadors within the world of football including some of the biggest teams and players in the game. Stars such as Falcao and Carrick rely on Puma boots to deliver the quality they need to compete at the highest level. Puma have also invested heavily in developing the game across Africa, manufacturing the kits of everyone from Burkina Faso to Togo and Senegal to Ivory Coast.
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