Skin Concern


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For noticeably firmer, and younger looking skin that defies all signs of ageing, choose Olay. A market leading skincare brand in the beauty industry, Olay utilises over sixty years of experience to deliver effective, hardworking products that your skin will love.  Don't be tempted to opt for harsh exfoliating scrubs and make-up removers or drying toners and oily cleaners - Olay products help to balance your skin for a smoother, brighter flawless complexion. 


Olay originated during the 1950s when one woman's frustration with thick, greasy beauty creams inspired her husband Graham Wullff, a chemist, to create a new beauty product that wouldn't leave her skin looking waxy but beautiful, refreshed and regenerated. The Wullff's worked together and considered everything from absorption, to texture, fragrance and even the recognisable light pink shade of the formula. A product born out of love, 'Oil of Olay' as it was originally called, really cares for the skin. 

After enjoying five hugely successful years in South Africa, the business expanded into England, America, Canada, Germany and the Netherlands. Richardson Merrill eventually bought the brand and it became 'Richardson-Vicks'. However in 1985 Procter & Gamble bought Richardson-Vicks and reclaimed the brand name Olay.

Recent Years

Since the brand's birth in the 1950's, the product had changed and evolved and the original brand name name 'Oil of Olay' no longer reflected what women allover the world had began to expect from Olay - a light, weightless formula that's rapidly absorbed by the skin. Hence in 2000, Procter & Gamble shorted the brand's name to Olay. Although the forula has advanced and developed over the years, one thing remains the same: Olay continues to be one of the world's most recognisable skincare brands, making gentle, skin-friendly products that work hard for your skin. 

Olay Total Effects

A multi-tasking range, these products combine 7 anti-ageing skin care therapies into just one formula to reveal visibly clearer and younger-appearing skin. Formulated from quality ingredients that make up the exclusive VitsNiacin formula, the range is a market leader above other leading department store products and stamps out the seven signs of ageing. The Total Effects range targets the look of wrinkles and fine lines, uneven pigmentation, appearance of noticeable pores, dull complexion, dry skin, age spots, and rough texture. 

Olay Regenerist

The Olay Rengerist range offers noticeably younger looking skin for a fresh, bright looking complexion. The range offers a unique and advanced age-defying skincare formula that works to regenerate tired-looking skin. Forumlated from the very best ingredients including Olay's amino-peptide complex, and glycerin and vitamin B5 found in the moisturisers, the powerful products do more than just smooth the skin. They work quickly to restore the skin's natural moisture balance and reveal firmer-looking skin. 

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