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Celebrating its 100th anniversary in 2016, Keds radically changed the footwear world with the introduction of its famous Champion sneakers in 1916, one of the first pairs of women’s shoes to successfully marry comfort, fashion-forward style and practicality.

Building on the technological advancements of the early 20th century, Keds developed its shoes using a revolutionary new rubber process called vulcanisation which allowed the brand to craft contemporary styled shoes on top of an incredibly robust rubber sole. After initially opting for the name “Peds” (the Latin word for foot), the brand settled for Keds after they found out its first choice was already taken. The rest, as they say, is history.

Since then, Keds shoes have been seen on the feet of iconic trend setters including Marilyn Monroe and Audrey Hepburn as well as on the sets of famous films including Dirty Dancing. An American heritage brand with a contemporary edge, Keds continue to develop its women’s shoes today with new, exciting designs becoming available with each passing season.

Shop Keds women’s shoes at The Hut today with free UK and international delivery available.

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