The creator of the original British jelly shoe, JuJu Footwear was founded by Rushton Schafer and began in 1986 as injection moulders to the shoe trade. Producing the first injection sandals in its Northampton factory, JuJu created the ‘jelly shoe’.

The shoes were soon picked up by beach-goers and became a fashion staple in the ‘90s. The past few years have seen a revival in the style, and JuJu jelly shoes are at the forefront. Still manufactured in the same factory and made from recyclable materials, JuJu puts a contemporary spin on classic designs, with a range of colours to suit every style. Shop JuJu jelly shoes at The Hut with free UK and international delivery available.

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