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Quintessentially British brand Joules was born in the fields of Great Britain over 25 years ago and has stayed true to its British heritage ever since. Joules began when founder Tom Joule commenced selling apparel at outdoor events up and down Britain. It was at these events that Joule discovered the brand’s niche – to modernise traditional British design by infusing eccentric colours and prints into classic silhouettes.

Shop The Hut’s range of Joules' womenswear, menswear, childrenswear and homeware.

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