Founded little over 25 years ago on a modest market stall in Market Harborough, Joules is today one of Britain's best loved lifestyle brands. As we welcome Joules to The Hut, take a look at the brand's journey to becoming the quintessential British brand on everybody's lips.

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Quintessentially British brand Joules was born in the fields of Great Britain over 25 years ago and has stayed true to its British heritage ever since. Joules began when founder Tom Joule commenced selling apparel at outdoor events up and down Britain. It was at these events that Joule discovered the brand’s niche – to modernise traditional British design by infusing eccentric colours and prints into classic silhouettes.
Shop The Hut’s range of Joules' womenswear, menswear and homeware with free UK and international delivery available.

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