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Joico is a haircare brand founded on the belief that beautiful hair gives confidence, happiness and 'joi' - something every woman should feel every day.

Founded by Sara Jones, a salon industry veteran with over 30 years experience, Joico makes it its mission to offer hair products that revitalise the colour, shine and health of your hair. With a full range of haircare, styling and colouring products, Joico is perhaps best known for its signature K-PAK® range.

The Joico K-PAK® range is designed as a hero for damaged hair. K-PAK hair products feature multi-action formulas featuring megadoses of Joico's revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

Discover the full Joico hair care, styling and colouring range today at The Hut, with free delivery over £30.

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