Interview: House of Sunny

Established in London in 2011, House of Sunny is an independent womenswear brand focusing on creating staple pieces with a clean, flawless aesthetic for everyday success. Produced exclusively in Europe and designed in London, the brand aims to produce affordable womenswear essentials with a point of difference; with a focus on quality, craft and precisely cut silhouettes, House of Sunny strives to create the perfect wardrobe essentials defined by timeless design and premium quality fabrics.

The brand’s anonymous founder Sunny talks to The Hut about the House of Sunny aesthetic, what inspires his designs, and the vibe at the brand’s Sunny Studios HQ.

Question: Where do you find sartorial inspiration?

I trained as tailor in my early days, a lot of my inspiration comes those early days of training.

Question: Tell us about your personal style?

My personal style changes often depending on my mood and what I’m liking at the time, but it’s always quite oversized and relaxed.

Question: How would you describe the House of Sunny aesthetic?

Clean, innovative and easy dressing.

Question: Can you tell us about your studio?

The studio is the heart and soul of the company; it’s a home away from home for me and the way it looks changes on the time of the season. Sales season it’s always neat and feels very zen, but when its design stage, there’s fabrics, trims and patterns everywhere.

The studio is quite in fitting with the brands aesthetic, we have marble desk and plants everywhere; our rails are copper.

Question: What three adjectives best describe the House of Sunny SS17 collection?

Elevated, playful, elegant.

Sarah Atkinson

Sarah Atkinson

Writer and expert