We’ve decided on the beauty products we want to buy. Now, who’s going to buy them for us? Anyone? Here’s two of the most luxurious beauty buys that really care for your hair. Redken – you’re our midweek savior…



1. Redken Pillow Proof Blow Dry Express Primer is one of the best hair products we have come across in a long time. With it’s ‘thermal blanket’ formulated from flexible silicone resin to protect against heat up to 450° F, it prevents against heat damage as well as adding shine and volume to your hair. A multitasking product, it works to repair your hair from the inside out whilst also reducing your overall blow dry time.

How To Use

Spritz onto damp hair and blow dry. Style as required.


2. Redken Pillow Proof Blow Dry Genius Extender Finally –  a product that promises to extend the life of our blow dry. The advanced formula works to strengthen hair against breakage and absorb excess oil in the hair. For an effortless salon finish, you need to start with the right products. The hair powder cleverly absorbs oil, extends your blow dry for longer and it’s luxurious scent instantly refreshes and revitalises your hair.

How To Use.

Simply spray on roots and brush your hair from root to tip to evenly distribute product through your hair. If required, use a blow dryer or flat iron over hair to touch up style.

Styling Advice.

To boost volume, apply Redken Body Full Volume Amplifier to damp, towel-dried hair and then blow dry. Use a curling iron or wand to curl the hair, tip your head upside down and brush through the curls to create a voluminous, fuller look.


Writer and expert