The World Cup kicks off today with the first match between South Africa and Mexico. I’m afraid I don’t know the first thing about Football, which doesn’t normally pose a problem for me until it comes to writing blogs about the world’s biggest footballing event! But hang about…

World Cup 2010 South Africa

Rest assured I won’t be leading you through the World Cup with copy and paste excerpts from the FIFA website (just a couple of photos!), as our friends at are jetting to the host country, South Africa (I know that much), to report on the World Cup action as it happens. provide the best range of authentic signed football memorabilia there is, which you can buy on

They’ll be reporting on what’s happened at the matches, player spotlights, crazy fan shenanigans and wacky World Cup memorabilia plus loads more. So it’s not just your run of the mill type reports, it’s all the in-between that you don’t know about unless you’re actually there (only now you don’t have to be there ‘cos we’ve got it here! It’s like the cheaper, safer version!).

World Cup 2010 in South Africa

Not only that… we’re giving away a dedicated signed football shirt to one lucky winner. More information on how to enter will be posted shortly.

Don’t forget to check out our football shop for all kinds of football related memorabilia, sports clothing, books etc.

Finally, GOOD LUCK England. Let’s hope they make it a decent way through the competition!

My questions to you are:

  1. What does FIFA stand for?
  2. Does England go back to normal as soon as England get kicked out? Not that I’m being pessimistic, I mean they’re going to win aren’t they so we’ll be celebrating for the whole duration right!
  3. Do the women’s football teams play at the World Cup?

Clare Potts

Clare Potts

Lifestyle Editor

If I’m not at my desk poring over my favourite blogs and online magazines for inspiration, you’ll find me exploring the fells of the Lake District, trying out a new restaurant or styling my future home on Pinterest.

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