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The Greatest Movie Ever Sold

The Greatest Movie Ever Sold DVD

Product Review

Release Date: 27 February 2012

Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.

With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.

More Details

Actor:	Morgan Spurlock, JJ Abrams, Noam Chomsky, Ralph Nader

Director:	Morgan Spurlock

Region:	Region 2

Sound Information:	Dolby Digital

Number of Discs:	1

Main Language:	English

Run Time:	90 mins approx.

Studio:	Universal Pictures

Theatrical Release Year:	2011

Certificate:	15

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