Billionaire Boys Club began with its founder and CEO, Pharrell Williams, who joined forces with Nigo, the Japanese fashion icon and founder of Japanese clothing company Bathing Ape. Together in 2005 the pair created a high end, exclusive collection, and injected urban streetwear and their creative take on design into high fashion. The brand’s HQ is in Tokyo, but flagship stores can be found in Soho and New York City. Billionaire Boys Club combines innovative designs, vibrant colours and unique prints, and the brand has a devoted following from athletes and musicians, including Jay-Z who’s love of the brand drove him to invest in it.
Pharell Williams describes Billionaire Boys Club as being about how exploring and discovery are the greatest experiences human beings can have, and that people should do what makes them happy and continue exploring and enjoying the present. This idea of curiosity and discovery has influenced the brand’s astronaut logo.
Billionaire Boys Club clothing is created with care, and is produced in limited quantities in Japan and is made with only the best materials. Shop Billionaire Boys Club hoodies, sweatshirts, t-shirts and more at The Hut, and receive free UK delivery when you spend £30 or more.
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