For Spring/Summer 2018, Gestuz draws inspiration from the freedom and thrill of the American Dream to present a collection exploring the rebellious cool of a modern wardrobe. Famous for its contemporary approach to tailoring and its fresh take on classic Scandi simplicity, the Gestuz SS18 collection showcases a luxurious range of flowing summer silhouettes, modern prints and staple pieces reimagined in updated cuts.
To celebrate the arrival of the new Gestuz collection on The Hut, we caught up with the brand’s founder and Creative Director Sanne Nielson to discuss what influenced this season’s offering, new season staples, and life at the helm of one of Scandinavia’s most exciting fashion brands.
- Question: How would you describe the new SS18 collection?
-
Answer:
Spring/Summer 2018 is called Over the Rainbow. The story is about pursuing your own happiness and living The American Dream. Taking set in the states, our SS18 girl leaves her Texas trailer park behind for the mythical allure of Hollywood. With a strong and independent state of mind, she’s going on a road trip to explore what to find at the end of the rainbow. The collection encapsulates the contrasts between the unpolished Texas and the glamorous Hollywood.
A First Look at the Gestuz SS18: Ray of Light Lookbook
Taking inspiration from the thrill of the road trip and the American dream, take a look inside the lookbook for the new SS18 Ray of Light Gestuz collection - available now at The Hut.
- Question: Can you tell us where you found inspiration for the new collection? Where do you usually look to for design inspiration?
-
Answer:
I’m inspired by everything! From moods to music to girls on the street. My inspiration sources are endless! Prior to each collection, I’m travelling to find inspiration that you cannot find in our own country. I often go to LA, Paris or London – those cities are all vibrant and full of surprises.
- Question: Do you often listen to music when you work? If you had to translate Gestuz SS18 into a playlist, what tracks would you include?
-
Answer:
I always listen to music – it’s a big inspiration source to me. For Spring/Summer 2018 we’re inspired by road tripping, and I cannot count the number of times we have listened to Road Trippin’ with Red Hot Chili Peppers in the development process of the collection. This song is everything!
- Question: What do you enjoy most about designing for Gestuz?
-
Answer:
My endless passion for the brand and how excited I get every single time, we start working on a new collection. The best thing is to dive into creativity and experience the outcome of this.
- Question: What are you picks from the new collection? Can you talk us through the design of some of the standout pieces?
-
Answer:
I love every single piece of the collection! I would never include a piece in the collection that I wouldn’t wear myself. Having said that, one of my absolute favourite looks is the Akon suit in electric blue. The colour is amazing and will brighten up any rainy day. I’m also in love with the little, bold button in detail at the pants.
Jeanett long dress is another favourite of mine. It’s so easy and simple and yet so elegant. I would style the feminine florals together with the cool stud detailed Ava boots in perforated leather. For me, it’s important to combine different worlds into my own personal styling.
