If you’ve not heard of STELLA NOVA already this is the brand to know – its bright-coloured trapeze dress was trending across social media as a summer must-have. Founded in 2002, STELLA NOVA is the Copenhagen fashion brand that creates ultra-feminine, statement pieces that need little to no styling.
Founder Trine Skoller shares how she designs with a full wardrobe in mind, with each piece having its own story. Sitting down with the creative director, here is everything to know about the cult brand…
#1 How did you come to start STELLA NOVA?
I was educated in Copenhagen at the Danish School of Design, The Royal Danish Academy-Design. After I finished my education, I worked for different brands, and after a while, I felt a strong need to start my own brand and to make a design DNA of my own.
#2 Where does the name STELLA NOVA come from?
She is my muse and my best friend! I like that it means “new star” and could also be a girl’s name.
#3 What’s important to you when designing the STELLA NOVA collection?
I always have different names for each wardrobe, we do not call it collections but name their wardrobes. To me, it is not a collection, but a wardrobe and each of them has a different story. This is very important to me as I like the idea of creating the items around a story, and I think it somehow adds value to the garment that there is actually more to it than just a dress or a shirt. I don’t know if it makes sense, but at least it does to me!
#4 Describe the STELLA NOVA women in 3 words?
Playful, daring, and cool.