Ted Baker, a name everyone knows… British, charming, quirky and known for its iconic single shirt store origins. Since 1988, Ted Baker has remained prominent within British Fashion steadily growing from its Glasgow roots. With an exciting new season of colour and personality, we wanted to take a closer look behind the brand and provide all the size, fit and style information you might need.
The Brand
Originally founded by Ray Kevin, who named the lifestyle brand after his alter ego, Ted Baker opened its first store in Glasgow initially specialising in menswear. With the business promise that they would laundry every shirt bought, the brand become popular, described as ‘No Ordinary Designer Label’. Also known for his sense of humour the store became very popular and he opened up more stores across Scotland, London and Manchester. His eye for details along with the trademark floral brights and bright colours saw the brand go from success to success.